unGizmo

Our service is typically used in email marketing, affiliate programs, and compliance-heavy industries (like finance or pharmaceuticals):

Business Model: Email Suppression File Management System

  1. Core Value Proposition

An email suppression file management system (ESFMS) helps businesses:

  • Stay compliant with anti-spam and privacy regulations (e.g., CAN-SPAM, GDPR).
  • Securely manage and share opt-out lists with third parties (e.g., affiliate marketers, agencies) without exposing customer data.
  • Prevent accidental emailing to users who’ve unsubscribed, complained, or bounced in the past.
  1. Target Customers
  • Affiliate networks & marketers
  • Email marketing platforms
  • E-commerce businesses
  • Ad tech companies
  • Regulated industries (e.g., pharma, finance)
  1. Revenue Model

Subscription-based pricing (monthly/yearly tiers) depending on:

  • Number of email lists or suppression files managed
  • Number of API requests / access credentials issued
  • Volume of file uploads/downloads
  • Additional features (e.g., encryption, audit trails)

Enterprise plans for high-volume customers with custom SLAs, branding, integrations.

Pay-per-use (optional): Customers are charged per suppression check or file download if they exceed monthly limits.

  1. Key Features
  • Centralized management of unsubscribe, complaint, and bounce lists
  • Encrypted file sharing and masked list comparison (e.g., MD5/SHA-256 hashed emails)
  • API access for real-time suppression checks
  • Audit logging to track access and ensure compliance
  • Role-based access control for internal teams and external partners
  • Integration with email platforms, CRMs, and affiliate tracking systems
  1. Key Partnerships
  • ESPs (Email Service Providers) and CRM platforms (e.g., Mailchimp, Salesforce)
  • Affiliate networks and compliance platforms
  • Cybersecurity vendors for encryption and secure file transfer
  1. Competitive Advantage
  • High compliance standards (SOC 2, GDPR-ready)
  • Zero-trust architecture: Affiliates never see the actual unsub list — only matched data
  • Fast onboarding with plug-and-play integrations
  • Regulatory alerts and auto-updating suppression lists
  1. Cost Structure
  • Cloud infrastructure (hosting, bandwidth, storage)
  • Development and maintenance of APIs and UI
  • Security and compliance audits
  • Customer support and legal services